Sentiment analysis is the application of text mining tools to identify the objective behind a piece of specified information and predicting the positive or negative outcomes out of it. Sentiment analysis helps businesses primarily to analyze social sentiments and get informed about the voice of the customers regarding a brand, product, or service. Sentiment analysis …
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The increasing demand to channelize customers’ emotions along with their positive and negative reactions for optimizing operations and increasing revenues. Analyzing these reactions and extracting intelligence from them will help brands gauge the ROI of their PR and marketing efforts. And this era of the internet is making it far much easier to collect opinions …
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